About Us:

Seba Foods Zambia Limited is a leading African consumer goods manufacturer committed to delivering high-quality, value-for-money products. Our trusted brands, including Seba's Golden Goodness, Emilios, Instant Thobwa, and Nutramilk, have become household names across Zambia. We are passionate about creating products inspired by local tastes, empowering local farmers, and building brands that positively impact our consumers, employees, and communities.

The Opportunity:

We are seeking a dynamic and highly creative Brand Executive – New Product Development (NPD) to join our Marketing team. This role will be instrumental in driving brand growth, developing innovative products, executing impactful marketing campaigns, and supporting market expansion initiatives across Zambia and regional markets.

Key Responsibilities:

Brand & Market Development

• Conduct market research and competitor analysis using the 4Ps framework (Product, Price, Place, Promotion).
• Analyze consumer behavior, market trends, and opportunities for growth.
• Identify emerging market opportunities, consumer insights, and competitive threats.
• Support the sales team in developing new markets, channels, customers, and consumer segments.

Marketing Campaign Management

• Plan and execute ATL campaigns across TV, Radio, Print, and Outdoor Media.
• Design and implement BTL activities including promotions, product sampling, activations, and trade marketing initiatives.
• Drive digital marketing campaigns across Facebook, Instagram, TikTok, YouTube, and other digital platforms.
• Manage branding activities and Point-of-Sale Materials (POSM) deployment.
• Prepare and present monthly marketing activity reports.
• Lead new product launches from concept to market execution.
• Develop and implement Go-To-Market (GTM) strategies.
• Create awareness, engagement, and demand-generation campaigns for new products.

Brand & Business Performance

• Manage brand budgets and monitor marketing expenditures.
• Improve brand visibility, share of voice, and brand equity.
• Support the achievement of sales, profitability, and marketing KPIs.
• Manage relationships with agencies, vendors, and promotional partners.

Qualifications & Experience:

• Full-Time MBA in Marketing.
• Minimum of 5 years' experience in Brand Management.
• Strong analytical and forecasting capabilities.
• Excellent communication and presentation skills.
• High level of creativity and innovation.
• Proficiency in Microsoft Office applications.
• Must possess a valid driver's licence and own vehicle.

• Conduct market research and competitor analysis using the 4Ps framework (Product, Price, Place, Promotion).
• Analyze consumer behavior, market trends, and opportunities for growth.
• Identify emerging market opportunities, consumer insights, and competitive threats.
• Support the sales team in developing new markets, channels, customers, and consumer segments.
• Plan and execute ATL campaigns across TV, Radio, Print, and Outdoor Media.
• Design and implement BTL activities including promotions, product sampling, activations, and trade marketing initiatives.
• Drive digital marketing campaigns across Facebook, Instagram, TikTok, YouTube, and other digital platforms.
• Manage branding activities and Point-of-Sale Materials (POSM) deployment.
• Prepare and present monthly marketing activity reports.
• Lead new product launches from concept to market execution.
• Develop and implement Go-To-Market (GTM) strategies.
• Create awareness, engagement, and demand-generation campaigns for new products.
• Manage brand budgets and monitor marketing expenditures.
• Improve brand visibility, share of voice, and brand equity.
• Support the achievement of sales, profitability, and marketing KPIs.
• Manage relationships with agencies, vendors, and promotional partners.

• Strong analytical and forecasting capabilities.
• Excellent communication and presentation skills.
• High level of creativity and innovation.
• Proficiency in Microsoft Office applications.

• Full-Time MBA in Marketing.
• Minimum of 5 years' experience in Brand Management.
• Must possess a valid driver's licence and own vehicle.