Senior Sales Officer – Brand Management

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Description

  • Analyze brand positioning and consumer insights
  • Shape and communicate our vision and mission
  • Translate brand elements into plans and go-to-market strategies
  • Manage a team of marketing people working on brand initiatives
  • Lead creative development to motivate the target audience to “take action”
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors’ activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor product distribution, cost to serve and consumer reactions
  • Devise innovative growth strategies
  • Align the company around the brand’s direction, choices and tactics

Key Requirements

  • Proven working experience as a Brand Manager or Associate Brand Manager
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills
  • Up-to-date with latest trends and marketing best practices
  • Degree in marketing or a related field

Requirements

  • Full Grade Twelve Certificate with credits or better in English and Mathematics.
  • A Bachelor’s Degree in Business, Business Administration, Finance or Accounting, Statistics or Mathematics.
  • Proven working experience in Branding & Marketing.
  • Minimum of five (5) year’s work experience in Sales & Marketing
  • Proficiency in Microsoft office suits/SAP applications

To apply for this job please visit apply.workable.com .

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