Prepare the annual marketing plan and budget for the assigned region/ depot. Maintain and provide strength to company’s brands and marketing initiatives.
Identify specific regional marketing goals and objectives. Develop execution plan and manage field team for perfect execution.
Head development and execution process of local and other tactical marketing plans to reach vital customer segment.
Interact with marketing leads to develop and supervise regional marketing budget.
Build and maintain a brand activation calendar for the region. Recommend strategies to integrate into local regional marketing plans.
Custodian of regional budget and manpower management to ensure effective utilization of resources and manpower.
Managing vendors for all promotional requirements. Be responsible for taking care of the POP/POS/Activation elements – storage, handling, repairs.
Be the eyes and ears of the company in the market and provide inputs to develop existing plans.
Analyze and supervise local competition by periodically doing product and pricing survey in the assigned region and sharing report to HO.
Evaluate productiveness and marketing initiatives ROI.
Implement plans given by HO Marketing to each channel – Roadshows, POP/POS execution, sampling and promotion, events, and activations.
Participate and assist HO Marketing to develop creative strategies and media execution.
Support Marketing director to manage crisis management and local media relations.
Good understanding of basic marketing principles and frameworks to create strategies
Thorough knowledge of strategic planning principles and marketing best practices
Proficient in MS Office
Familiarity with social media
Excellent communication and people skills
Strong organizational and time-management abilities
Creativity and commercial awareness
Relevant Sales and Marketing qualification or similar
To apply for this job please visit www.recruitmentmattersafrica.com .