Head – Sales & Marketing (Hospitality)

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Reporting directly to the Chief Operations Officer or his designated nominee and ensure that all Marketing activities meet their short & long-term targets in line with budget forecasts.

REPORTING STRUCTURE
Reporting To
Chief Operations Officer
Supervision Of
Team
Interacts With
Management, Employees, Clients and Customers
JOB DESCRIPTION
  • Develop, operate and maintain commercial systems and procedures that will meet the needs of the organization
  • Build and manage a sales force and distribution network capable of marketing and selling the Hotels brand to other prospective clients.
  • Measure the sales teams progress against leading indicators
  • Manage and meet marketing expense budgets
  • Develop and continuously evaluate/adjust promotional and advertising activities
  • Deliver innovative business models, branding, and marketing approaches
  • Develop the core positioning, messaging and segmentation for the Group of Hotels products
  • Develop systems on how to collect market Intelligence prospective clients, competitors and new markets that are available.
  • Develop highly tailored content for presentations, demonstrations, datasheets,
  • Deliver effective presentations and product demonstrations as needed to support analyst, partners, and prospective customers
  • Develops and maintain advertising plans, controlling online advertising activity & developing & managing print campaigns & advertising
  • Builds relationships with publishers to maximize effectiveness of print advertising / advertorial
  • Proposes and develops email campaigns to current and potential customers.
  • Develops & maintains Public Relations activities.
  • Reviews and prioritizes sponsorship opportunities to further the brand and drive sales in a cost efficient way.
  • Manage budget diligently and make every decision as to optimize the return on every investment made.
  • Serve as the point of contact for customers on contractual matters. Act as contractual “middleman” between company employees and customers
  • Develop and implement procedures for Marketing and administration in compliance with company policy, where appropriate, contribute to or influence company policies.
  • Develop a Marketing Management plan and outlining the way forward on Marketing strategies that will be implemented for the group.
CANDIDATE SPECIFICATION
Experience
5 years
Education Level
Degree
Qualifications
Minimum of a Bachelor’s degree in marketing, Business Administration or related field
Software
PowerPoint master, strong on Excel
Equipment
Job related
Knowledge Of
Solid in-depth knowledge in all facets of marketing including product marketing, brand development, creativity, advertising, outbound marketing, team building, lead generation, direct mail marketing, web design, e-commerce, product launch and B2C.
Skills To
Strong verbal and written communication skills; formulate plans and persuade others to support such plans
Ability To
Be an expert at leveraging a multitude of channels and be up to date on the latest technologies
Other Requirements
Solid background in growing businesses through all possible avenues and successfully drive all marketing initiatives with a positive return on investment.
ORGANISATION
Industry
Hospitality
Culture
Customer focused, professional, fast paced and dynamic
Gender Profile
Mixed
Age Profile
Between 30 and 50
TERMS AND CONDITIONS
Employment
Permanent
Location
Lusaka, Zambia
Remuneration
Negotiable

To apply for this job please visit www.cvpeopleafrica.com .

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