Head – Sales & Marketing (Hospitality)

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Reporting directly to the Chief Operations Officer or his designated nominee and ensure that all Marketing activities meet their short & long-term targets in line with budget forecasts.

Reporting To
Chief Operations Officer
Supervision Of
Interacts With
Management, Employees, Clients and Customers
  • Develop, operate and maintain commercial systems and procedures that will meet the needs of the organization
  • Build and manage a sales force and distribution network capable of marketing and selling the Hotels brand to other prospective clients.
  • Measure the sales teams progress against leading indicators
  • Manage and meet marketing expense budgets
  • Develop and continuously evaluate/adjust promotional and advertising activities
  • Deliver innovative business models, branding, and marketing approaches
  • Develop the core positioning, messaging and segmentation for the Group of Hotels products
  • Develop systems on how to collect market Intelligence prospective clients, competitors and new markets that are available.
  • Develop highly tailored content for presentations, demonstrations, datasheets,
  • Deliver effective presentations and product demonstrations as needed to support analyst, partners, and prospective customers
  • Develops and maintain advertising plans, controlling online advertising activity & developing & managing print campaigns & advertising
  • Builds relationships with publishers to maximize effectiveness of print advertising / advertorial
  • Proposes and develops email campaigns to current and potential customers.
  • Develops & maintains Public Relations activities.
  • Reviews and prioritizes sponsorship opportunities to further the brand and drive sales in a cost efficient way.
  • Manage budget diligently and make every decision as to optimize the return on every investment made.
  • Serve as the point of contact for customers on contractual matters. Act as contractual “middleman” between company employees and customers
  • Develop and implement procedures for Marketing and administration in compliance with company policy, where appropriate, contribute to or influence company policies.
  • Develop a Marketing Management plan and outlining the way forward on Marketing strategies that will be implemented for the group.
5 years
Education Level
Minimum of a Bachelor’s degree in marketing, Business Administration or related field
PowerPoint master, strong on Excel
Job related
Knowledge Of
Solid in-depth knowledge in all facets of marketing including product marketing, brand development, creativity, advertising, outbound marketing, team building, lead generation, direct mail marketing, web design, e-commerce, product launch and B2C.
Skills To
Strong verbal and written communication skills; formulate plans and persuade others to support such plans
Ability To
Be an expert at leveraging a multitude of channels and be up to date on the latest technologies
Other Requirements
Solid background in growing businesses through all possible avenues and successfully drive all marketing initiatives with a positive return on investment.
Customer focused, professional, fast paced and dynamic
Gender Profile
Age Profile
Between 30 and 50
Lusaka, Zambia

To apply for this job please visit www.cvpeopleafrica.com .

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