Category Revenue Manager

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Closing Date 2021/04/02
Reference Number CCB210326-3
Job Title Category Revenue Manager
Function Marketing & Sales
Company Coca-Cola Beverages Africa (Group Office)
Job Type Permanent
Location – Country Other
Location – Province Not Applicable
Location – Town / City Applicant may reside in any of the CCBA footprint of countries
Job Description Coca-Cola Beverages Africa (CCBA) presents an exciting opportunity for a seasoned Category Revenue Manager to be part of the Growth Office Team. The successful candidate will report directly to the Group Head of Stills and E-Commerce. Coca-Cola Beverages Africa is the largest African Coca-Cola bottler, accounting for approximately 40 percent of all Coca-Cola volumes on the continent. CCBA is a market leader in the NARTD (non-alcoholic ready to drink market) in Africa. CCBA has an extensive footprint in Africa, employing approximately 17000 employees in Africa.
Key Duties & Responsibilities The successful candidate will work closely with the In-Country Commercial Leads, Category Marketing teams and The Coca-Cola Company (TCCC) Finance and Supply Chain teams and will be accountable for the overall commercial finance plan by category, ensuring all project management plans are aligned to the long term growth aspirations. They will support the Growth Acceleration plan process and deliver against business plan project priorities and timelines Working closely with key stakeholders in developing the Category income statements for the CCBA markets. Developing strong understanding of all category / customer trade investment strategies ensuring full alignment with category segments Leading the financial analysis for all category innovation projects in collaboration with The Coca-Cola Company (TCCC) and Supply Chain. Driving favorable mix shift by influencing marketing spending and trade investments and managing the waste agenda. Developing clear processes and initiatives for the category financial review (project by time period) in support of the CCBA 5 year annual business planning (ABP) managing and mitigating potential risks while identifying and realizing revenue opportunities. Supporting the Commercial teams in building the Price/Pack Architecture and Implementation within the respective markets. Assessing category value chain opportunities in evaluating category volume/value growth drivers. Developing extrapolation exercises based on industry growth vs market share value understanding for the category. Working closely with the finance teams in developing stock keeping unit (SKU) profitability reports and keeping them updated. Identifying future non-alcoholic ready to drink (NARTD) category trends including sources of growth in total Food and Beverages Competing market landscape assessment with detailed value chain analysis (strengths and weakness). Clear articulation of opportunities to enhance our competitive position in the market. Driving Revenue Growth Management (RGM) as a discipline and principle to determine “where to play” and “how to win” based on size of prize ensuring category, customer. Supporting in country commercial teams with the right Tools and Analysis on “How to win”. Determining whether our price gap vs. competitors reflects our desired positioning and is in line with relative equity value. Through this process, identifying opportunities for re-pricing or introduction of new packs based on “magic price points” that exist in the market. Delivering annual market share (vol/value) gains in all markets and increase per caps, particularly in Affordable segments in all our markets to ensure we “winning in the market” Identifying full value chain opportunities to drive productivity in the System economics to address critical “unlock” of Affordability ensuring annual targets are agreed and delivered (including cost to serve, SKU rationalization, multi-geography OBPPC strategies, process efficiencies) Contributing to CCBA Group Growth team and Country Commercial teams’ efforts to build employee engagement ensuring year on year improvements. Supporting any new market acquisition projects ensuring fundamentals and opportunities of the category are effectively sized, scoped and strategies for growth clearly articulated.
Skills, Experience & Education Qualifications Minimum requirement: Bachelor’s Degree: Finance, Commercial, Supply Chain or Marketing Added advantage: MBA or equivalent Experience 10 + years of experience with a minimum of 5 years in senior management position Proven track record in Commercial Finance or Supply Chain with preferred experience in Category and/or Revenue Growth Management. Strong and proven financial and business acumen with demonstrated experience in understanding of full value chain levers and ability to drive productivity to improve GP/EBIT margins Proven experience in in multi-category and multi-geographic (preference for across Africa) operations Credibility in developing and leading teams (direct and indirect), leading and influencing, and working though others to achieve business results Demonstrated ability to manage in a networked complex environment with multiple stakeholders across the System (countries and KO teams)

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