Account Lead/Media Buyer

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Dentsu Zambia Limited

Assist in developing the media plans for the Digital Director, gathering information, profiles of readership, listenership and viewership of publications, radio, digital and TV stations. To able to take the above strategy and with guidance from the Digital director, bring it to life to meet all objectives set. Be the custodian for all media schedules and plans. Works collaboratively across the dentsu network as needed – uses good knowledge of products and services to drive business value for clients and dentsu.

  • Works collaboratively across the dentsu network as needed – uses good knowledge of products and services to drive business value for clients and dentsu.
  • Executes these solutions through the communications planning process
  • Project manages clients’ communications plans including timelines and budget
  • Reviews plans to drive greater margin and value through innovation and better and different ways of working
  • Manages team and client business to deliver KPis e.g. service PRF and accurately tracks costs
  • Allocates team resources to ensure delivery of data and info required for pitches
  • Attends pitches
  • Leads smaller client accounts
  • Builds strong client relationship as a trusted advisor to client
  • Leverages internal relationships
  • Acts as ‘gatekeeper’ for quality control
  • Coordinates invoicing and payments process in line with contractual terms agreed; Oversees processes to ensure smooth financial operations
  • Provides accurate plan details and updates to clients
  • Sets example to team to keep abreast of current and future industry thinking and trends
  • Manages Exec and/or Grads: reviews, feedback, development plans
  • Presents regularly both internally and to clients.

1. Business Performance 40% Weighting

  • Have a clear understanding the business targets and Revenue Plan
  • Understand forecasting and how this role adds value to the business achieving financial targets. This means checking in regularly with leaders to understand how Buying impacts on finance targets with a view to remedying actions to ensure better alignment with set targets
  • Partner with leaders and understand our client base and approach to acquiring new business
  • Ensuring accuracy and clear understanding of client and dentsu processes and to apply them effectively to ensure deadlines are met to cultivate a proactive approach to sustaining a high performance and acceptable service delivery.

2. Digital 10% Weighting

  • Forms part of 1P&L however important to keep up to date with changes and new innovation
  • Align efforts in full support of growing Digital to at least 15% of Media Spend
  • Fully understand the plan for achieving 15% of Media spend in Digital and contribute to gaining leadership position on Digital
  • Review current standard of skills and capability in the Digital arena, and up-skill to the required standard
  • Understand how Digital delivers ROI and with this understanding contribute to demonstrating ROI from a Media Buyer/Planner view point
  • Drive ownership and accountability for Digital with everyone in the team and develop capability (own and team) in digital & buying

3. Awards & Perception 20% Weighting:

  • Be an ambassador in growing brand reputation and efforts in becoming the most visible agency in Zambia
  • Drive innovation with branding and packaging (engage and partner with experienced PR people in the business to ensure quality and efficiency in the process)

4. Talent, Tools, Capability and Skills Development 20% Weighting:

  • Buyers probably experience the highest fluctuation in terms of work flow – a thorough understanding of tools is a requirement to ensure operational excellence and an acceptable standard of service delivery.
  • Leverage off tools and capabilities available within the Global platform to aide operational efficiency in Zambia
  • Drive and align with the dentsu culture and values within the business
  • Ensure effective application of knowledge and skills in Finance, Trading, Marketing and PR, Digital, by assessing current level of own capability and identifying the need for personal development required to support business growth and achieve operational excellence
  • Measure capability through clearly defined KPI’s for direct reports, follow through with robust performance management efforts to ensure performance is at the required standard
  • Correctly apply the tools and processes available to assess performance and provide regular feedback clearly indicating requirements for the job (Personal Best), and recording objectives to deliver to and development goals / needs

Support team development on:

  • Competitive analysis, Negotiation, Understanding Revenue (Fees vs. Time) and Profitability, PR Tool

5. Trading 10% Weighting:

  • Responsible for understanding the Trading Agenda and how it impacts on Media buying
  • Ensure we are using preferred suppliers and delivering to Client targets
  • Be able to effectively use and apply the trading systems and process to support the role and provide insight day-to-day
  • Understand why we do Trading deals and apply these principles in role
  • Know who our preferred suppliers are and their rates
  • Understand the full process in Trading and what this means for processes in Dan Zambia and impact on client need

Method of Application

To apply for this job email your details to the email below:

Application deadline
30 Apr 11:01
Email applications to
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