Terms of Reference for Behaviour Change Communication for Media support Influencer

  • Lusaka, Zambia
  • Employees can work remotely
  • Part-time
  • Contract type: Consultancy contract

Company Description

SNV Netherlands Development Organisation  is a not-for-profit international development organisation. Founded in the Netherlands 50 years ago, we have built a long-term, local presence in 38 of the poorest countries in Asia, Africa and Latin America. Our global team of local and international advisors works with local partners to equip communities, businesses and organisations with the tools, knowledge and connections they need to increase their incomes and gain access to basic services – empowering them to break the cycle of poverty and guide their own development. For more information, please refer to our website: www.snvworld.org.

1. Assignment Background:                                                                                             

Zambia is one of the 5 countries [1]  implementing the Dutch Government funded WASH SDG Programme through SNV. The overall Programme target for Zambia are that through a city-wide approach: (i) The target is that at least 210,000 women, girls, boys and men, sustainably improve access to and use of sanitation and improving hygiene behaviours   and; (ii). 260,000 people reached through hygiene promotion by 2022. In 2018, a Baseline was undertaken which showed that uptake of emptying was low and safe solid waste management practices were not being adhered to. A Formative Research was then undertaken to establish the determinants, barriers and motivators in these two behaviours i.e.:

  • Safe and timely emptying: to increase the uptake of timely and safe emptying at households, schools and health institutions
  • Safe disposal of solid and health care waste:  to ensure waste is safely disposed and eliminate the dumping of waste into toilet pits / other sanitary facilities at household, school and health facility levels.

Based on the findings from the formative research, the BCC strategy development process was initiated with key staff from each town trained on developing the strategy in December 2019. Following the workshop, an overall BCC Strategy was developed then city specific BCC Strategies. The next step was engaging a consultant to develop messages based on the two priority behaviours, which was done, and 10 D-WASHE members were trained on how to pre-test the BCC messages. Following the pre-test, the next step is the finalization of the messages and rolling out of the awareness campaign aimed at increasing safe and timely emptying and safe disposal of solid and health care waste. As part of awareness creation, a mixed communication approach will be used and one of them is the use of social media platforms.

Job Description

2. Assignment objective:                                                             

In line with its capacity building approach, SNV would like to therefore engage a social media expert to design and support the implementation of a social media strategy that enables SNV’s Sanitation and Hygiene messaging to reach and engage a broader set of target audiences, whilst paying attention to gender and social inclusion, including identifying  key influencers across social and mainstream media (e.g. local celebrities, artists, business and public figures)

3. Activities:                                                                                                                               

  • Identify content creation and/or distribution partners
  • Lead outreach and secure support from influencers
  • Propose engagement and partnership ideas
  • Prepare and share briefing notes and information kits, as required
  • Manage relationship through to concept or partnership implementation
  •  Sharing of final products to SNV.
  • Develop inclusive media content targeting people with disabilities
  • Develop content to target youth on social media platforms
  • Develop a monitoring and evaluation framework for the strategy

4. Deliverables:

  • Social media strategy developed, in view of SNV’s Sanitation and Hygiene promotion objectives and in alignment with SNV’s branding and institutional identity
  • Media influencers identified and content for social media developed and shared across media platforms.
  • Increase in the number of people reached with messages on safe sanitation and hygiene
  • Target audiences reached with specific messages
  • Increase in the number of People with Disabilities (PWD) reached
  • Increase in the number of youths reached
  • Target audiences reached with specific messages


  • A minimum of a  degree in Mass Communication, Journalism, social sciences or a related field from a University. Candidates should possess at least 3 years of experience in communication.

Additional Information

5. Location and period of service:                                                                                           

  • The media support influencer will implement the assignment centrally with close interaction from the SNV project staff, district health authorities and other key stakeholders.
  • The Assignment is planned to run for a year with an engagement of seven days per month

6. Reporting Requirements                                                                                                 

The contractor will be accountable to the SNV Country Director, Marjon Tuinsma through the Project Manager Refachinho Mourao Carreiro Maria. The day to day co-ordination will be done by SNV Project BCC Advisor, Mwangala Mulundano.

 7. Payments Terms                                                                                                                

  • SNV Zambia will pay the media support influencer through their Bank Accounts upon completion of the assignment following reviews and acceptance by the Project Manager.

Interested candidates should apply by sending their application letter, Consultancy fee history and CV.

We do not appreciate third-party mediation based on this advertisement. Only short listed candidates will be contacted. Any form of solicitation by phone or other means will be treated as disqualification of the candidate. SNV is an equal employment provider.

To apply for this job please visit www.smartrecruiters.com .

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