Analyst Customer Value Management

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Job Information



Work Experience

1-3 years







Zip/Postal Code


Job Description

The key responsibilities for this role include but not limited to the following:

·        Implements customer base segmentation, analysis, and tracing;

·        Performs Data preparation from various sources to feed into the CVM campaign platform as part of the regular CVM campaigns;

·        Performs Campaign Performance Reporting and Rationalization;

·        Generates customer insights based on data analysis and identifying new revenue opportunities;

·        Performs products/portfolio analysis and recommends appropriate actions;

·        Provides insights on competitive landscape and market dynamics;

·        Develops various Dashboards/Reports: Daily, Weekly, Monthly;

·        Builds Predictive & Propensity models pertaining to key CVM aspects such as Churn management and ARPU, and RGS enhancement;

·        Works with the BI Team to analyse and profile customers and extract insights critical to drive Customer Lifecycle Management;

·        Works with internal business stakeholders and other cross functional teams to support CVM Unit.



·        Grade 12 certificate with 5 credit or better of which English and Mathematics are a must;

·         Economics, Statistics, Applied Mathematics, or IT/ Engineering Degree;

·      At least 3 years’ experience of working in the telecommunications sector or fast-moving industry in areas of data/analytics, customer value management or pricing;

·        Proficient in BI tool including but not limited to Excel, Power BI, SQL, Python;

·        Data Analytics/SQL Certification is an added advantage;

·        Proficiency in writing and optimising SQL queries a Must.

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